Why the Frisco Center for the Arts Is a Game-Changer for Our City

Frisco is known for excellence—in schools, sports, safety, and economic growth. We’ve built a city where families thrive and businesses boom. But even great cities have blind spots, and according to Mayor Jeff Cheney, Frisco's biggest obstacle to landing major corporate relocations comes down to one surprising thing: arts and culture.

Time after time, Fortune 500 companies have chosen other cities—especially Nashville—not because we lacked infrastructure, talent, or incentives, but because we lacked a cultural hub. “The exit interviews all sound the same,” Frisco Mayor Jeff Cheney says. “Frisco has it all… except for that.”

The proposed Frisco Center for the Arts changes that narrative. It’s not just a theater—it’s a statement. A signal to companies, families, and future residents that Frisco values creativity, community, and culture. It’s a space where grandchildren will perform, seniors will attend concerts and lectures, and world-class Broadway productions will take the stage, right here at home.

Even more impressive? It’s being funded without raising property taxes, thanks to smart, strategic use of dedicated sales tax funds and public-private partnerships. That means real return on investment, both in quality of life and economic development.

This isn’t just a nice-to-have—it’s a must-have if we want to keep Frisco competitive, dynamic, and complete. It’s the missing piece of our puzzle—and now’s the time to put it in place.

Vote YES on Propositions A and B. Let’s finish what we started—and give Frisco the future it deserves.