Frequently Asked Questions

It's the hub of activity for all things ARTS in Sports City USA!

The Frisco Center for the Arts (FCFA) is envisioned to be a vibrant center for visual and performing arts that fosters creativity, enriches the community, boosts arts and entertainment tourism, and supports the growing demand for arts and entertainment experiences in Frisco and the surrounding areas. The facility will offer state-of-the-art spaces for both large-scale productions and smaller-scale performances, visual arts exhibitions, and will ensure accessibility for local and regional artists, Frisco residents, and visitors alike.

The proposed facility would sit on 6 acres, owned by the FEDC, at the southwest corner of U.S.380 and the Dallas North Tollway (DNT). It would include a 2,800 seat Large Hall, which could accommodate Broadway productions and other commercial entertainment as well as a 300-400 seat Community Hall.

Preliminary schematic design renderings will be available in early spring by renown architects Pelli, Clarke, & Partners.

Here is a peek inside the Frisco Center for the Arts with a view of the Main Hall of 2,800 seats, stage, suite or box suite level, and lobby areas.

(This photo was shared during the City Council Winter Work Session in January 2025.)

1) According to a recent Visit Frisco study, the data shows that the #1 reason people leave Frisco is for Arts and Culture options. We have a proven arts tourism problem to solve in Frisco, as both consumers and creators of the arts are consistently leaving our city for live music, theatre, and dance productions.

2) A Center for the Arts is a project that citizens have advocated for since 2000, specified as an aspirational goal within the Millennium Plan, curated by Frisco Mayor Kathy Seei and residents.

3) Frisco is known as Sports City U.S.A., but the arts are essential to the sustainability and attraction of a world-class, well-rounded city. The Center for the Arts allows Frisco to be truly a City that Plays, with a Culture of Unrivaled Performance.

4) As the population of North Central Texas continues to increase to a projected 12.5 million by 2050 (surpassing the population of Chicago), there is a need to find commercial arts programming outside Dallas and Fort Worth. If Frisco doesn't build a Center for the Arts, another neighboring city will, taking with it the economic development and sales tax revenue that can benefit our local economy. We believe no other city but Frisco deserves this project in DFFW!

5) It will keep YOUR Property Tax Rate Low!! You don't have to be an arts person to want to save money. The spending dollars generated from the halo effect of the FCFA refills the Sales Tax Revenue bucket and allows Frisco to keep your property tax rate low, benefiting EVERY Frisco citizen.

NO. Your Property Tax Rate remains untouched and unchanged.

On the May ballot, you will NOT see a line that says "This proposition will raise your property tax rate".

Why? Because it's not coming from your Property Taxes.

- A Vote YES is the Authorization to use Sales Tax Dollars, NOT Property Tax Dollars, to fund the gap to build the FCFA.

- A Vote YES allocates Corporate Incentives to Community Development Projects.

- A Vote YES lets shoppers in Frisco pay for the FCFA, NOT residents.

Ultimately, Vote YES is the most fiscally conservative approach to building an Arts Center, with ZERO impact to the Frisco taxpayer!

Here's a graphic that further clarifies the buckets of funding from your Property Taxes vs. Sales Tax.

$0.

NO residential property tax dollars will be used to pay for building the center or for ongoing operations and maintenance. If approved by voters, the combined maximum public funds will come from EXISTING Sales Tax Revenue and the commercial taxes.

This is THE MOST fiscally conservative approach to funding an arts center in the 25-year history of the project. All previous attempts at the arts center dipped into Property Taxes- this project does not.

Vote YES for $0 impact to our property tax rate and bringing Broadway to Frisco!

Site opportunity is currently being explored and evaluated on available public land located within the City of Frisco and Prosper ISD shared boundaries. In order to use the $100 million from Prosper ISD, the facility must be within City of Frisco and Prosper ISD boundaries.

Approximately 7.5 square miles of land is in both the City of Frisco and Prosper ISD boundaries along HWY 380 and the Dallas North Tollway, allowing for the proposed facility to have excellent access to these major transportation networks. Frisco City Council will finalize the location at the end of Phase 2 planning.